According to research, more than 50% of search queries will be performed by voice by the end of 2020. Furthermore, voice presence will become a strategic differentiator for large companies.
Rustam Gilfanov, co-founder of an international IT company and investor, elaborates on how voice technologies will develop in the future.
Voice technologies development
To date, we have always been printing text if we wanted to find something on the Internet. On average, people can speak 125 to 150 words per minute. This is three times faster than the average print speed.
“It is clear that voice search will someday dominate the online search. Voice queries are convenient and simple; it’s more natural for people to speak than to print,” says Rustam Gilfanov.
According to Google statistics, 58% of consumers have been using voice search to find local companies. This, in turn, provides a wide variety of opportunities for smaller companies, particularly miniature coffee shops and flower shops.
“I believe we will very soon see how voice SEO marketing operates. Most text queries normally contain one to three words, with four to six words being the usual volume of a voice query. Voice queries, therefore, provide more ‘hints’ necessary for understanding customer needs,” explains Rustam Gilfanov.
Many brands include voice search in their digital marketing strategies to communicate effectively with their customers. According to Just AI, businesses are already opting for artificial intelligence-based chatbots over scripting ones. This is a strategically grounded solution for a customer-centric business.
Another significant element in promoting voice search is the development of artificial intelligence. In fact, voice search and other innovations we use today are based on speech recognition.
What will voice assistants be capable of in the near future? Real-time translations from foreign languages would be an example. We will receive personalized solutions based on our preferences. Voices will become more human-like; they will learn to adapt to our context and even mood.
Gilfanov notes: “Efficiency is one of the main reasons why people are opting for voice search.”
The voice search technology allows them to work in a multitasking mode, which was previously impossible to imagine. This new multitasking ability in itself generates new patterns in human behaviour. For instance, many USA-based users of voice search devices have a habit of asking for a brief announcement of the day’s scheduled activities and meetings in the morning.
I am sure that 2020 is shaping up to be a big year for the development of voice technology and for changing our digital experience.
Brief biographical note
Rustam Gilfanov is a co-founder of an IT-company, IT-businessman, and an international investor.
Rustam Gilfanov was born on January 6, 1983, in a small village of Basim, Perm region, to a family of a military man and a teacher.
In 2006, Rustam Gilfanov together with his partners opened an international outsourcing IT company in Kyiv. Today, this company is a major developer of software for the game industry, marketing, and finance.
A few years ago, Gilfanov stepped back from his operational activities in his IT company to focus on international investment in promising IT projects in the areas of financial technologies, gambling, and streaming video.
Rustam Gilfanov also considers it important to develop his charitable projects in Ukraine, the largest of which are “LakiBuks” and “Maybutnyogo Libraries.”
Rustam Gilfanov is married and raising a daughter.