The poster’s design is a picture of a man choking a woman outside a divorce court. Above it is the slogan “The Saatchi marriage isn’t working” with the phrase “Nigella’s better off with someone else” in a smaller text below.
The campaign has been a huge success as it is viewed as bringing awareness to domestic violence issues especially against women.
The man responsible for the ad campaign, Charles Saatchi said: “I was choking my wife’s neck in a restaurant in full view of everyone and I thought to myself as I squeezed, and squeezed, and squeezed that this would be a great image for the recent campaign we were running for our domestic violence client.”
The hard hitting poster has certainly worked nationally with the subject of domestic violence now being discussed all over Britain’s media.