What Might the Future of Online Marketing Look Like?

Hundreds of online businesses are formed every day throughout the United Kingdom. Whether marketing t-shirts or selling the latest piece of technological hardware to a multinational corporation, the influence of this community is set to become more pronounced than ever before.

This is the very same reason why some of the marketing models of the past no longer hold any weight within the 21st century. While we are not necessarily recommending scrapping every single insight and notion, even the experts agree that entirely new approaches need to be taken in order to ensure ongoing success.

This is why it is a good idea to take a quick look at what many feel will be the predominant trend throughout 2019 and into the foreseeable future. Known as multi channel marketing, this approach is associated with a number of benefits that would not be possible with less effective alternatives.

Taking the Digital Bull by the Horns

Multi-channel sales and publicity is rather simple in terms of functionality. As you have likely already guessed from the title, it involves the ability to promote products or services across multiple digital channels as opposed to relying upon a single website alone. Some common examples here include:

– Blogs
– Social media pages
– Online retail hubs such as Amazon and eBay
– Standalone websites
– Sponsored content (such as Google AdWords).
– Affiliate marketing campaigns

Taken together, these solutions will result in a greater level of exposure and in turn, a higher return on investment (ROI). The key takeaway point here is that this approach can be managed from a centralised dashboard as opposed to being forced to monitor multiple channels at the same time. It should therefore be clear to understand why multi-channel advertising campaigns are here to stay and yet, this represents only part of the solution.

All Part of a Bigger Picture

Multi-channel tactics will only work if they are used in synergy with other strategies. For example, clients expect the associated content to be focused around their needs as opposed to being presented with generic texts. In terms of email campaigns, the same holds true. It is important that the offers and discounts reflect the interests of the recipient.

This is why analytics will have to come into play even more than ever before. Buying habits, seasonal sales figures, client feedback and which products have proven to be the most popular should be used to determine the direction of current and future marketing strategies.

The good news is that there are now many third-party e-commerce platforms such as Shopify Plus which are able to provide these and many other services to the end user.

Little previous knowledge is needed and they can be implemented within a very short period of time. Clarity and insight are both critical for any company that wishes to enjoy success in the coming year. Thankfully, there are now more tools at the disposal of the entrepreneur than ever before.