Shot to celebrate Milan Fashion Week SS/19 (18-24 September, 2018), Be Ready sees Ukrainian model Nastya Timos determined to be in top shape for the upcoming Milanese season. Frantically trying on outfits, rehearsing for selfies and relentlessly working out, the result is a humorous and light-hearted interpretation of the excitement taking place during fashion week and the preparation involved.
As is customary for the Camera Nazionale della Moda Italiana, Be Ready supports the local design scene by featuring a wide range of brands based in Italy, from emerging to more established, namely Arthur Arbesser, Gabriele Colangelo, GCDS, Giannico, Lucio Vanotti, Marco de Vincenzo, Paula Cademartori, Sara Battaglia, Stella Jean and Vivetta.
The Blink Fish and the Camera Nazionale della Moda Italiana have been collaborating since 2016, developing an increasingly strong online presence with fresh and relevant video content with each fashion season. Some of their most recent works, such as Start the Buzz and Waiting Room, have been internationally recognised and selected by several film festivals, including Berlin Fashion Film Festival, Aesthetica Short Film Festival and the Muse Creative Awards.
The Blink Fish
Founded in 2012, The Blink Fish is a creativity and production company with a wide range of young talents and projects under its wing. The company focuses primarily on fashion films, commercials, music videos, short films and documentary films, taking care of the whole video production, from creativity to post-production and distribution phases. The Blink Fish has won numerous awards at international film festivals, praised for their ability to turn concepts into high quality images, making emotions visible, and giving tangible shape to abstract thoughts.
Camera Nazionale della Moda Italiana
The Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion) is the non-profit making association which disciplines, co-ordinates and promotes the development of Italian Fashion. The Association represents all the highest cultural values of Italian Fashion. It aims to protect, co-ordinate and strengthen its image, both in Italy and abroad. In accordance with the statutory provisions, the Association is the point of reference, as well as the preferential mouthpiece, for all the national and international initiatives aimed at valuing and promoting Italian style, customs and fashion.